In the realm of research, providing exceptional customer service to participants is paramount. It not only fosters positive experiences but also contributes to the overall success and impact of the research itself. As technology continues to advance, artificial intelligence (AI) has emerged as a powerful tool with the potential to revolutionize customer service in research settings. In this blog post, we will explore three key reasons why AI can be a valuable asset in enhancing the effectiveness of customer service provided to research participants.

The recent COVID-19 pandemic has laid bare a stark reality: people of color (POC) are disproportionately hesitant to engage with medical and governmental institutions, particularly regarding vaccinations. This hesitancy, often labeled as "vaccine hesitancy," is not simply a matter of ignorance or fear. It is rooted in a deeply ingrained distrust that stems from a long history of systemic racism and medical discrimination.